Dear Braun,
Is it possible to add my name to a list for people that don’t want to receive an electric shaver for a Christmas present?
The only time I see your ads is during the holidays. That makes me believe that your company has given up trying to convince men to use your product and decided to concentrate on people that don’t know any better. I’ve had thousands of conversations with men and never once did I hear the words, “I hope I get an electric razor for Christmas.”
I can’t think of another product like electric razors. There are items that people buy but don’t want to receive as gifts. Vacuums, for instance. There are items that people want to receive as gifts but won’t necessarily purchase. Diamonds would fit in that category. I’m pretty sure that few men purchase electric razors on their own or want to receive them as gifts. So basically, your target market is bad gift givers.
I’ve been using disposable razors since I started shaving and never once thought, “I wish there was a more modern way to shave.” Shaving takes me five minutes tops, the hot water and shaving cream feel nice on my face and the blade is always comfortable. If the blade pulls at all, I just toss it and use another one. My face feels smooth and whisker free.
The few times I used an electric shaver, I’ve never experienced a close shave. I ran the razor across my face over and over again and my face still felt whiskery.
I think the only people that use electric shavers are those dopes that shave and drive. That’s got to be dangerous.
To sum it up, the only people that buy electric shavers don’t know any better or are trying to kill themselves.
Sincerely,
Lou Carr
Dear Lou,
Thanks for contacting Braun.
We appreciate your taking the time to write, and you can be sure I’m sharing your comments with the appropriate people in the company.
Thanks again for getting in touch with us.
Veron S.
Braun Team
